The research project "Traffic Culture and Traffic Marketing" made a contribution to the urgently needed traffic turnaround in Germany.
The aim of the research project "Traffic culture and traffic marketing" was to sustainably increase the share of cycling in limited urban areas. To achieve this goal, established and innovative cycling infrastructure measures from Germany and abroad were first identified and examined with regard to their potential to promote cycling and their feasibility in limited urban areas. Subsequently, the needs of cyclists were determined and the underlying needs were examined. Among other things, it was shown how street spaces need to change in order to enable low-conflict interactions between cyclists and motorized and non-motorized traffic. On the one hand, it examined how urban public spaces should be designed with regard to their cycling infrastructure and, on the other, what measures are required to significantly increase the proportion of cyclists and achieve a balanced interaction between all road users.
